Customer Retention Strategies For Small Businesses

Every company small or large needs to develop retention strategies. What exactly is a retention strategy? These are programs that a) increase customer value while b) encouraging re-consumption of the company’s product. There are several different kinds of effective strategies that you can use in order to encourage retention and prevent the drop off of…

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Guide to Marketing Automation Tools

Everything is getting automated and so should your marketing. When it comes to targeting your customers, you need an approach that is automated in order to send out the correct messaging. Social Listening We personally use Hootsuite as our social listening tool. It helps you measure the performance of your social media posts all in…

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Funnel Optimization 101

Let’s start off with what exactly a funnel is. This is the entire process A to Z in converting a customer. Think of a funnel where it starts large on top and gets smaller as you get toward the center. Acquiring customers is similar in this regard. The closer you get toward the point of…

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Paid Acquisition Marketing Strategies

At Skeba Digital we’ve run a variety of paid acquisition marketing strategies. Some of the most widely used strategies by customers include: Pay-per-click (PPC) ads – Small text based ads you often see on search engines like Google. Display ads – ads that run on websites outside of the search engines. Affiliate marketing – Paying…

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